°C & fine

Pretty is easy, meaningful is harder, but worth the squeeze.

Our goal is always to craft a visual and written narrative that is not only beautiful, but based on a solid rationale.

WHAT

People ask us what we do. We tell them we do brand, web, e-commerce and digital marketing. We tell them we do it damn well. We tell them we care obsessively about the finer details of a design as much as we do about the metrics of your business model. We tell them we’ll always be honest because we’ve seen enough shenanigans in this industry to know that smoke and mirrors are never endearing nor enduring. We tell them we keep our clients because they’re now our friends. We tell them we have a lot of fun along the way and they probably will too.

CAPABILITIES

STRATEGY

Naming
Brand positioning
Messaging
Market research
Wine tastings
Data analysis

DESIGN

Brand identities
Web design
Motion graphics
Packaging
Wine labels

Beer cans
Print production
Fake licence plates

CONTENT

Copywriting
Art direction
Selfies
Photography

Videography

WEB

Websites
User research
Food research
UX & UI design
Tech stacks
Skateboard stacks

MARKETING

E-com strategy
E-com optimisation
Campaigns
Carrier pigeons
EDM for emails
EDM for playlists
Google ads
Social ads
Sketchy paste ups
SEO

People

CHARLIE MURRAY

Charlie does many things. Creative director, copywriter, strategist, UI/UX designer & photographer. He also dreams of one day becoming a barista. He smiles a lot, just not in this photo because it looks more artistic and he’s trying to appear professional.

CAM TIDY

Cam does design. He works across brand identity, print, web, signage and the kitchen sink. He is creative, obsessive and fiercely unflappable. Cam is smiling in this photo, you just can’t tell. He did not just rob a bank.

FERGUS ARUNDEL

Fergus is deep down the rabbit hole of design - as content creating brand identities as he is designing custom typefaces. A multifaceted being, he also codes websites, rides bikes and drinks coffee, but not in a stereotyped way. One day he wants to grow a beard as nice as Cam’s.

CALEB

E-commerce strategy and marketing

BAYLEY

Performance marketing

AARON

Search engine optimisation

WORKS IN
PROGRESS
Words Said
"Rubbish at karaoke."
Monica Styles
Director - Canned Goods
“Mate just say whatever you like and I’ll put my name on it.”
Glenn Fawcett
Co-Founder - Insight
“Not your ‘yes men’. Working with FINE has brought a breath of refreshing honesty to our creative projects. They tell us when they can and can't do something and there’s always a well informed reason behind the advice. We’ve learned to listen and really value the insights they provide.”
Hamish Young
Owner - MADA Wines
“Creative types are often a pain in the ass to deal with. Not these guys. It’s a rare thing to find a team with this level of creativity, yet ability to use data to inform not only their designs and technical solutions, but also our own business practices. Can’t recommend them highly enough.”
Andrew Forrester
Director - Dirty
Accolades
2023
2022