fine™
Essence
Some brands are broad, far reaching with a seemingly vast potential audience that they need to hit. Others are narrow and focused. This one here is about as pinpoint as it gets.
Canned Goods was born out of a searing passion for hospitality photography - and only that. A lover of real culinary experiences, Melbourne-based artist Monica Styles shoots for the world of restaurants and bars. The stories she tells through photography and copywriting are as authentic as it gets. No sugar-coating with over-processed, over-lit scenes to be found. Rather, her work carries honest representations of experiences and process from front of house to back of house and every cool-room and licked plate in between. She represents only a tiny collective of venues at a time, managing their social media feeds from start to finish.
Approach
Delivery
- Naming
- Brand Identity
- Art Direction
- Copywriting
- Website