°C & fine

fine™
and
FINE

Essence

FINE WINE was either born from a deep-rooted passion for minimal intervention vino, or a somewhat hazy Friday afternoon where perhaps too much was consumed. You decide.
Either way we wanted to create an artefact that embodied our studio, our interests and our values. One that could strengthen the relationship others have with our own brand. To spark conversation, be gifted, or simply enjoyed mid-workshop.It needed to showcase our love of typography, minimalism, and collaboration. A physical manifestation of our belief that every detail matters, highlighting the value of design and the power of copywriting to build connection.

Approach

The wine description references production methodology and blending technique. This story, along with the type on the box provide elements at first hidden behind a structural layout that serves to progressively lighten the mood yet deepen the bond between audience and product. Embellishments and stock choice were matched to the mouth experience of the wine itself (a textural backbone with a sharper acid hit) and also foster the tactile relationship. This project reminds us to check our wine ego at the door, providing a paradoxical lens to help redefine our social perception of a ‘fine wine’.

Delivery

  • Art Direction
  • Graphic Design
  • Label Design
  • Packaging Design
  • Wine Label